IN THIS SECTION: Looking at which activities young people told us they were interested in.
Young people
We asked young people about which creative and cultural activities they were interested in.
Key findings
Music and film were the most popular areas of culture, as well as likely being some of the most accessible.
Dance and museums received the least amount of interest, with dance also having the highest number of young people saying that they weren’t interested.
Young people told us about lots of activities they were interested in that they didn’t think fitted into the general categories of film, digital art, festivals, dance, museums, literature, libraries, visual art, theatre and music. These included religious celebrations, sports and physical activities.
Which areas of culture are you interested in?
What does this tell us?
Young people tend to prefer activities that are easily accessible and can be enjoyed at home or out and about, particularly music. They aren’t always thinking about activities like this as something cultural, but rather as something that they enjoy.
Young people enjoy a wide range of activities, and many of these are inherently cultural and creative. However, young people aren’t necessarily aware of this, or choose to define those activities in other ways.

Adults Part 1: What creative or cultural interests do the young people that you engage with have?
Key findings
A range of interests Adults told us that the young people they know have a range of creative and cultural interests; often too many for them to list.
Freedom and expression Using culture and creativity to free the imagination and express their thoughts and ideas were key, as was the freedom to learn and experience new things.
Being in their everyday Young people don’t necessarily have to, or want to, go outside of their everyday activities to be creative.
Using technology Many creative and cultural interests are experienced through the use of technology and online access.
Evolving interests Young people’s interests change and evolve over time, with adults recognising the role that they play in this.
What does this tell us?
Adults recognise the large variety of cultural and creative interests that young people have, and will develop as they experience new things. Music and visual art were the most popular forms recognised by the adults who responded to this survey, but the values of freedom, expression and exploration were valued in relation to all creative and cultural pursuits.

Adults Part 2: What creative or cultural interests do you promote or encourage for young people?
Key findings
Imaginative activities Providing opportunities for young people to exercise their imagination freely was valued highly.
Developing wellbeing and emotional ‘soft skills’ Wellbeing and mindfulness were key values, with a recognition of how these are key skills for young people to develop.
Learning new things Many parents told us that they take their children to local events and travel whenever possible to help them learn new things and have new experiences.
What creative or cultural interests do you promote or encourage for young people?
What does this tell us?
Adults are passionate about encouraging and supporting young people to access as many creative and cultural opportunities as possible, though they sometimes experience boundaries to this. Adults were more focused on developing skills such as imagination and play than in specific creative activities.
