IN THIS SECTION: Thinking about why creativity and culture matter
Young people
We asked young people what they thought creative activities did for them, with attention to the different aspects of wellbeing. We also asked them what they thought the point of creativity and culture was.
Key findings
Many young people thought creativity and culture were valuable, especially for developing their own identity and expressing themselves.
Young people were particularly aware of the importance of taking part in creative and cultural activities as an enjoyable experience.
Few young people felt that creative and cultural activities helped them to feel optimistic and excited about their futures.
Communication skills, such as sharing things with others and feeling confident, scored low.
Few young people felt that creative and cultural activities helped them to develop their comprehension skills, whether that was for designing their ideas or developing their critical thinking skills.
What do you think is the point of creativity and culture?
Taking part in creative and cultural activities helps you to…
What does this tell us?
Young people tend to value culture and creativity for the impact that it has on their emotional and mental wellbeing. More work needs to be done, however, to highlight the ways that these activities can help them to develop other concrete and transferable skills.

Adults
We asked adults what they understood to be the value of culture and creativity for the young people that they engage with.
Key findings
Development of skills and understanding The value of creativity for developing a wide range of skills and knowledge were key to adults.
Creativity and culture as outside of academic studies Most adults understood creativity and culture as functioning primarily outside of academic studies, with differing opinions about whether academic work or creative activities were more important.
Enriching experiences Culture and creativity were viewed as key to providing enriching experiences, though not all young people were viewed as being aware of or able to access these.
What do you understand to be the value of creativity and culture for the children and young people you engage with?
What does this tell us?
Adults want to support young people to experience the benefits of creativity and culture as essential parts of life and wellbeing, but this is sometimes in conflict with external factors.
